Prepared for Dr Yvonne King

We researched Cosmetic & Laser Dentistry Centre. Here's what we found, and what we built to help you grow:

Established authority
You hold Australia's first Master's qualification in Aesthetic Dentistry from a London institution, alongside more than 10,000 porcelain veneers completed over 30 years
Your edge
You plan aesthetics and function together, with both traditional porcelain veneers and the GlamSmile minimal-preparation system available when clinically suitable
Built around your ads
Our strategy below qualifies potential clients and keeps them engaged from booking to consult.
Dr Yvonne King Landing page preview for Cosmetic & Laser Dentistry Centre First finished Cosmetic & Laser Dentistry Centre image ad Second finished Cosmetic & Laser Dentistry Centre image ad Deliverables below
Walkthrough

Your custom-made deliverables.

Every piece is finished, written in your voice, and yours to keep regardless of whether we work together.

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Image Ads 2 image ads
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Cosmetic & Laser Dentistry Centre
Sponsored
If chips, gaps or uneven edges keep catching your eye, porcelain veneers may be one option. Dr Yvonne King can assess… See more
Uneven front teeth ad creative
CLDC.COM.AU
Uneven front teeth?
Discuss the cosmetic dental options that may suit your own teeth with Dr King.
Learn More
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Cosmetic & Laser Dentistry Centre
Sponsored
Missing or damaged front teeth can change how you feel when you smile. Porcelain veneers, crowns, implants or another… See more
Missing or damaged front teeth ad creative
CLDC.COM.AU
Missing or damaged front teeth?
Get an individual assessment of the treatment options that may suit your front teeth.
Learn More
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Ad creative

01Angle
02Primary text
03Headline
04Description
05Who it speaks to
Video Ad Scripts 5 angles
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Angle 1: Natural-looking veneers →

When you say you want natural-looking veneers, what do you have in mind?

You might want a lighter shade without losing the variation in your smile. Or you may like the colour of your teeth and want to discuss their shape.

Those preferences belong in the consultation. At Cosmetic & Laser Dentistry Centre, we assess your teeth and discuss the appearance you're hoping for alongside how the proposed treatment would function.

Bring your questions about the look you want to a private consultation. Click the link to find out more.

Angle 2: A localised concern →

Got one tooth that catches your eye in every photo?

It could be a chip, a gap, an uneven edge or a change in colour. A porcelain veneer might be one option, but it isn't right for every tooth.

The next step is to have the tooth assessed and compare the treatments that may suit it.

Book a private consultation with the team at CLDC.

Angle 3: Preparation question →

Before agreeing to veneers, ask what would happen to your own teeth.

The amount of preparation depends on the teeth being treated and the proposed veneer design. That needs to be explained for your case before you decide.

At Cosmetic & Laser Dentistry Centre, we offer traditional porcelain veneers and GlamSmile. A less invasive option may be suitable for some people, and we assess that individually.

If preparation is the question holding you back, you can discuss it with our dental team. Click the link to learn about a consultation.

Angle 4: Consultation questions →

Before you commit to porcelain veneers, get clear on suitability, preparation and total cost.

Your consultation with our dental team is where you can discuss those points and compare the options that may suit you.

You don't need to decide until you understand the proposed treatment.

Book a private consultation with Cosmetic & Laser Dentistry Centre.

Angle 5: Case boundary →

A finished smile photo shows what happened in one person's case. It can't tell you what will suit your teeth.

That takes an assessment of the concern, your bite and the surrounding teeth. Your dentist also needs to understand the change you want.

Our principal dentist has worked in aesthetic dentistry for over 30 years. The practice has completed more than 10,000 porcelain veneers.

If you're thinking about veneers, book a private consultation and get advice based on your own teeth.

Long-Form Explainer Video Script 1 complete script
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If you're considering porcelain veneers, you probably have two questions: will they look natural, and what has to happen to your teeth to get there?

Those questions can't be answered properly from a finished photo. Your teeth, bite, smile and goals need to be assessed first.

Cosmetic & Laser Dentistry Centre offers a private consultation with Dr Yvonne King. You'll discuss what bothers you, what you want your smile to look like, the treatment options that may suit you and what the procedure could involve. Cost and timing can be discussed before you decide whether to proceed.

Dr King founded the clinic in 2000. She was the first Australian dentist awarded a Master's Degree in Aesthetic Dentistry from King's College London. CLDC's dedicated veneer site also states that the practice has completed more than 10,000 porcelain veneers over 30 years.

That experience doesn't make every person suitable for the same treatment. A chipped tooth, a gap, discolouration and uneven teeth can each need a different plan. Veneers may be appropriate, or another cosmetic or restorative option may make more sense.

The same applies to tooth preparation. CLDC offers traditional porcelain veneers as well as the GlamSmile system, which the clinic describes as a minimal-preparation option. The amount of preparation required depends on your teeth and the result being considered. It should be assessed, not assumed.

If you're worried about veneers looking fake, bring that up in the consultation. Talk about the colour, shape, translucency and overall look you want. Show the team what you like and what you definitely don't want. This makes the design conversation specific before treatment begins.

CLDC publishes a general porcelain veneer range of $1,200 to $3,000 per tooth. Your total cost will depend on the complexity of your case, the number of teeth involved and the aesthetic features being planned. The consultation is where the team can explain what applies to you.

You should also ask about maintenance, risks and alternatives. Porcelain veneers are bonded to the teeth and can only be safely removed by a dentist. They can still chip or become damaged. Your dentist can explain what care is required and whether your oral health or bite changes the recommendation.

This consultation is for people who want a considered opinion before committing to cosmetic dental treatment. It's not a promise that veneers are right for you, and it's not a promise of a particular result.

The purpose of that appointment is clarity before commitment. A finished smile photograph can show what happened for one person, but it cannot tell you whether the same shape, shade or number of veneers would suit your teeth. The assessment needs to start with your mouth, your bite, your oral health and the change you are actually asking for.

You can use the conversation to ask the questions that are difficult to answer from a website. How much preparation might be involved? Could whitening, bonding, orthodontics or restorative work be more suitable? How would the proposed result look beside the teeth that are not being treated? What maintenance would be required, and what risks should you understand before deciding? The answers depend on the clinical assessment.

It is also worth being clear about the difference between wanting a cosmetic change and being ready for treatment. A consultation can explain the options without requiring you to commit on the day. If the team identifies an issue that needs attention first, that is part of making a responsible plan. If veneers are not appropriate, knowing that before treatment is useful information rather than a failed appointment.

The right fit is someone who wants an individual assessment and is willing to discuss both the result they want and the condition of their teeth. It is not someone looking for a guaranteed result from a reference photo or a standard treatment chosen without an examination. Your concerns, expectations and clinical suitability all belong in the same discussion.

Before the appointment, think about what you would like to change and what you want to keep. Bring examples if they help you explain the look you have in mind, but keep the focus on your own teeth and priorities. That gives the dentist a better starting point for explaining what can and cannot be done safely.

You can also ask how the proposed treatment would be staged, what happens if you decide not to proceed and which parts of the result need to be maintained over time. A careful discussion makes the practical side visible alongside the design. It gives you a chance to compare the recommendation with your own expectations before any treatment is scheduled.

You should leave knowing what was assessed, what remains uncertain and what the team would recommend as the next step. That is more useful than leaving with a generic promise based on somebody else's result.

The aim is not to make the decision feel bigger than it is. It is to give you enough relevant information to decide whether treatment, further planning or no treatment is right for you.

If you want to discuss the options for your smile, complete the form below this video and answer each question accurately. Depending on the information you provide, the team can help arrange the appropriate consultation. The purpose of that appointment is clarity before commitment, so you can understand the plan before deciding what happens next.

If you'd like to discuss your teeth and the changes you're considering, complete the short form below. Give the team a clear description of what concerns you and what you hope to change. If the consultation is appropriate, CLDC can arrange a time for you to speak with Dr King and discuss your options.

Confirmation Page Video Scripts 8 scripts
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Video 1: Welcome →

Thanks for booking a consultation with Cosmetic & Laser Dentistry Centre.

Before you come in, write down what you notice about your teeth and what you would like to change. Bring any smile photos you want to discuss, including examples you don't like.

At the appointment, Dr King can assess your teeth and talk through the options that may suit you. You can ask about appearance, tooth preparation, timing, cost, maintenance and alternatives before you decide what happens next.

Video 2: Will veneers look fake? →

If you're worried that veneers could look fake, say exactly what you mean.

Is the shade too bright? Do the teeth look too long, too square or too uniform? Specific examples make it easier to discuss the look you want and what's realistic for your teeth.

A natural-looking result means different things to different people. Bring references and clearly explain what you want to avoid.

Video 3: How much tooth preparation is needed? →

There's no single answer for every person.

The amount of preparation can depend on the position and condition of your teeth, the proposed shape and the material being considered. CLDC offers traditional porcelain veneers and the GlamSmile system, which the clinic describes as a minimal-preparation option.

Ask what may be required in your case, why it may be required and whether another option makes more sense.

Video 4: What do porcelain veneers cost? →

CLDC publishes a general range of $1,200 to $3,000 per tooth.

Your total depends on the number of teeth, the complexity of the case and the aesthetic features being planned. A consultation is where the team can explain what applies to your teeth and what's included in the proposed treatment.

Video 5: How many teeth need treatment? →

The tooth you notice first doesn't always decide the number of teeth involved.

Your smile width, the surrounding teeth, your bite and the change you want can all affect the discussion. Some people may only need one tooth considered. Others may need a broader plan. A dentist has to assess your mouth before making a recommendation.

Video 6: What if veneers aren't suitable? →

The consultation should make that clear.

Depending on the concern, another option such as bonding, a crown, orthodontic treatment or whitening may be more appropriate. Ask which treatment makes sense for your teeth and your goals.

Video 7: What to bring →

Bring a list of questions, any relevant dental information and a few smile references.

Include photos that show what you like and what you don't like. If you're anxious about treatment, mention that at the start. The team can explain each stage and give you time to ask what you need to know.

Video 8: What happens after the consultation? →

The appointment should leave you with a clearer understanding of your suitability, options, likely treatment steps and cost.

There's no need to commit during the appointment. Take time to consider the plan, ask follow-up questions and decide whether the proposed treatment is right for you.

Pre-Appointment Email Sequence 5 emails
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Email 1: Your veneer consultation is booked →

Your consultation with CLDC

Hi,

Your consultation with Cosmetic & Laser Dentistry Centre is booked.

Before the appointment, think about the specific things you notice about your teeth and what you would like to change. Photos of smiles you like can help, but it's just as useful to bring examples of results you don't want.

The consultation is a chance to discuss suitability, treatment options, tooth preparation, cost and timing before you make a decision.

If you need to change the appointment, reply to this email or call the clinic.

CLDC

Email 2: The most useful question to bring →

What do you want your smile to look like?

Hi,

People often arrive asking whether veneers will look natural. It helps to make that question more specific.

Do you want a brighter shade, a softer shape, more even edges or a change that's difficult for other people to notice? Are there certain veneer styles you want to avoid?

Write down the changes you want and bring the list to the consultation. Dr King can then discuss what's realistic for your teeth and whether veneers are the right option.

CLDC

Email 3: Cost and tooth preparation →

Two practical questions worth asking

Hi,

CLDC publishes a general porcelain veneer range of $1,200 to $3,000 per tooth. Your total depends on the number of teeth, the complexity of the case and the aesthetic features being planned.

The amount of tooth preparation can also vary. Ask what may be needed for your teeth, why it may be needed and whether a minimal-preparation option is clinically appropriate.

You don't need to decide before those questions are answered.

CLDC

Email 4: Tomorrow's consultation →

A quick reminder for tomorrow

Hi,

Your CLDC consultation is tomorrow.

Bring your questions, any relevant dental information and the smile references you want to discuss. The appointment is there to help you understand your options, not to pressure you into treatment.

If anything has changed, reply to this email or call the clinic.

CLDC

Email 5: Your appointment today →

Your consultation is today

Hi,

Your consultation with Cosmetic & Laser Dentistry Centre is today.

Please arrive with enough time to check in. If you're running late or can't attend, call the clinic as soon as you can.

We look forward to meeting you.

CLDC

Broadcast Emails 6 emails
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Email 1: Natural-looking means different things →

What does natural-looking mean to you?

Natural-looking veneers aren't one standard shade or shape.

Some people want a brighter smile with very even edges. Others want small differences to remain so the result doesn't look too polished. Both can be reasonable preferences.

If you're considering veneers, be specific about what you like. Talk about colour, shape, translucency and how noticeable you want the change to be. It's also useful to show your dentist examples you dislike.

Specific references leave less room for assumptions.

Email 2: One chipped tooth doesn't answer the whole question →

Is a veneer the right fix for one tooth?

A chipped, discoloured or uneven tooth can draw your attention every time you smile. That doesn't automatically mean a porcelain veneer is the right treatment.

The dentist will consider the tooth itself and your bite. Surrounding teeth and the change you want also affect the recommendation. Depending on the case, the options may include a veneer, bonding or a crown.

The useful first step is an assessment. Ask what each option changes, how much tooth structure is involved and what maintenance it may need.

Email 3: Ask how much preparation is actually needed →

Before anyone prepares a tooth

The amount of tooth preparation required for a veneer can vary.

It depends on the tooth's starting position and enamel condition. The proposed shape and material also affect the plan. A minimal-preparation option may suit some people, but it shouldn't be assumed for every case.

Before treatment, ask what preparation is proposed, why it's needed and what alternatives are available. You should understand that part of the plan before deciding.

Email 4: Why veneer prices vary →

What changes the cost of porcelain veneers?

CLDC publishes a general range of $1,200 to $3,000 per tooth.

The final cost can change with the number of teeth involved and the complexity of the case. Your chosen material and aesthetic features also affect it. A single published number can't explain all of that.

When comparing quotes, ask what's included and what clinical work is required before the veneers can be made. Compare the treatment plan as well as the price.

Email 5: Bring the photos you don't like →

A useful way to prepare for a smile consultation

Most people bring photos of smiles they like. Bring a few you don't like as well.

Maybe the teeth look too white, too square, too long or too uniform. Those reactions help a dentist understand your preferences faster than the word natural on its own.

Your own teeth and face still determine what's realistic. The references help you explain your preferences to the dentist.

Email 6: A consultation should answer these questions →

Six questions to ask before veneers

If you're thinking about porcelain veneers, ask whether they're suitable for your teeth and which alternatives you should consider.

Then ask how much tooth preparation may be required. Discuss what will affect the colour and shape, along with the maintenance and risks. Finish by confirming what's included in the quoted cost.

If you would like to discuss those questions with Dr Yvonne King, contact Cosmetic & Laser Dentistry Centre to arrange a private consultation.

How the pieces fit together.

Every asset above has a place in this flow. The system is designed to guide suitable prospects from the first ad to an enquiry or booking with your business.

Paid Ads

Video + image Meta ads

Landing Page

VSL explainer to sell the offer

Application Form

Filters unqualified prospects

Qualified

Meets criteria

Book Appointment

Automated scheduling

Paid Client

Closed on the call

Not Qualified

Doesn't meet criteria

Rejected

Redirected away

Email Nurture

Ongoing email sequence

Done for you (as much as we can).

We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.

Done by us24 items

  • Full VSL Funnel build and implementation
  • Current market and positioning analysis
  • Messaging and ad angle research
  • Audience targeting strategy and research
  • Video Sales Letter written in your brand voice
  • 20+ scripted social media video ads across multiple angles based on current market behaviour
  • Hook and headline variations for every ad
  • Static image ad creative pack
  • Pre-appointment email sequence
  • General email marketing sequence
  • Booking confirmation page video scripts
  • Filming guide for all scripted content
  • All content editing
  • Landing page and confirmation page design, deployment and hosting
  • Lead qualifier form
  • Software integration and automation
  • Email campaign setup
  • Meta Pixel setup and conversion tracking
  • Meta ads campaign setup
  • Retargeting ad campaign for warm traffic
  • Ongoing campaign management
  • Ongoing creative testing and ad refresh
  • 24/7 direct messaging access
  • Full in-depth funnel performance reporting

Needed from you2 items

  • Film scripted video content
  • Guest access to software

Questions

If yours isn't here, it's the first thing we'll cover on the call.

What's a VSL funnel? ↓
A VSL is a video sales letter. It's a long-form explainer video designed to call out a real pain point in your market, position you as the expert in your field, and lay out why your offer is the obvious solution. The funnel is the system built around that video. Ads bring in viewers, the VSL explains the offer, a qualifying form checks fit before booking, and email sequences follow up with people who don't book straight away. The aim is to guide suitable prospects towards an enquiry or booking, with follow-up for people who don't book straight away.
Can't I just use these deliverables on my own? ↓
Absolutely. Everything on this page is real, finished work you can take and start using in your business this week. Scripts, emails, ad copy, funnel strategy, it's all yours regardless of whether we work together. The technical side still needs to be configured: setting up automations, configuring ad campaigns, building landing pages, connecting tracking. That's why we offer a complete done-for-you service. We handle the implementation across the pages, forms, emails, tracking and campaign setup, then connect the pieces for launch.
What exactly do you do? ↓
We build and run the funnel shown on this page. That includes the ads, pages, forms, emails and follow-up. We connect the pieces, launch them and review response data so we can make informed adjustments as the campaign runs. The aim is to give suitable prospects a clear path to enquire or book.
What do I get out of it? ↓
The funnel gives suitable prospects a way to learn about the offer, qualify themselves and book. A prospect who reaches that step has more context than someone who has only seen an ad. If the response data supports further spend, we can test higher budgets and monitor how booking volume changes.
How will this work for me? ↓
The funnel connects ads, pages, forms and follow-up to guide people who click a paid ad towards an enquiry or booking. Every piece has been customised around your specific brand, your positioning, and the gaps we found in your market. None of it's generic. We launch, monitor campaign results, and optimise from the lead and booking data.
How do I film scripted content? ↓
You film the scripted content we provide. Showing your face is optional, and you can use your phone, a teleprompter if you have one, or record line by line. We handle all the editing.
I've tried ads and they didn't work. ↓
That can happen when the ad is doing all the work on its own. Not every variation will be a winner, so the campaign needs testing. The ad is only the first step: the VSL explains the offer, a form checks fit and email follows up. We review response data to decide which parts of the funnel need adjustment.